Highly targeted databases are typical of campaigns for very specific products/services, both b2c and b2b.
For campaigns dedicated to a specific sector such as midwives, for example, in b2b and for b2c, campaigns targeting pet owners.
Each campaign has the specific product for its specific target.
These data are collected in a variety of ways.
The most direct way is through lead generation, although it is the most expensive, it is the safest, there is no room for error.
Another popular way is to insert a specific question into an online quiz. Once the data has been entered, the quiz directs the consumer via questions to the databases that we are interested in creating. In this way, various types of files can be generated.
The following procedure is done through telemarketing. There are ‘white’ telephone lists, without the name of the line holder, which are called to collect this information and compose a bbdd by means of specific questions. These are usually telephone lists without telemarketing authorisation.
Another technique is geolocation. An SMS or RCS is sent to passers-by within a radius of influence, usually 300m, to attract them to a specific location. It is used in shops for shopping centres or shopping areas.
For the same purpose, non-nominative communications are sent by geolocated postcode within a radius of influence. It is mainly used for inaugurations.
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