| HOW TO PRESENT A LIST | |
| SELLER | LISTBROKER |
| PRO PRO PRO |
PRO CON |
| HOW TO SET UP A LIST | |
| SELLER | LISTBROKER |
| ONLY ONE ALTERNATIVE: YOUR LIST |
DIFFERENT ALTERNATIVES: PLANING LIST |
| WHAT A MARKETING ACTION LOOKS LIKE | |
| SELLER | LISTBROKER |
| SEEKS TO GET IN AHEAD OF THE THE COMPETITION AND USE PRICE AND PROMISES AS AN OPPORTUNITY |
TESTING ANALYSE REPUTATION 360º VISION |
| CPL OFFER | CPM OFFER |
|---|---|
| DEFINICIONES | |
| PAID PER LEAD GENERATED (potential customer who has shown interest in the offer) | PAID PER THOUSAND REGISTRATIONS imposes on the list provider to be more scrupulous in the choice of targeting because it is valued on open and clicks. |
| CONSEQUENCES | |
| THE LIST WILL BE USED MANY MORE TIMES. SENDING TO THE WRONG TARGET. Example: An elderly person may receive an offer ‘running Nike’ SEVERAL times a day. The investment in brand image is wiped out by a CPL action of an unscrupulous operator. |
THE SPAM EFFECT IS PREVENTED |
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